The 10 busiest shopper traffic days of the holiday season will be…

Marianne Wilson
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Ten peak traffic days are set to bring in nearly half of this holiday season’s U.S. shoppers.

That’s according to the annual ShopperTrak list of the top busiest shopper traffic days for the 2019 holiday season, which was released on Tuesday by Sensormatic Solutions. In the U.S., Black Friday (November 29), Super Saturday (December 21) and the day after Christmas (December 26) are expected to be the first, second and third busiest shopping days, respectively.

“The Thanksgiving Day weekend — including Black Friday, and the Saturday after Thanksgiving, November 30 — will continue to be crucial span days for all U.S. retailers as they approach the holiday season,” said Bjoern Petersen, president at Sensormatic Solutions. “Our historical analysis also suggests that, because there are only three Saturdays in December leading up to Christmas this year, Boxing Day (December 26) will play a more prominent role in the U.S. It represents another major day consumers are off from work and can shop and/or return items they purchased or received.”

Here is ShopperTrak’s full list of predicted busiest shopping days in the U.S:

1. 11/29/2019 – Black Friday
2. 12/21/2019 – Super Saturday (Saturday before Christmas)
3. 12/26/2019 – Day after Christmas, aka “Boxing Day,” in some global regions
4. 12/14/2019 – Two Saturdays before Christmas
5. 11/30/2019 – Saturday after Black Friday
6. 12/22/2019 – Sunday before Christmas
7. 12/23/2019 – Monday before Christmas
8. 12/28/2019 – Saturday after Christmas
9. 12/27/2019 – Friday after Christmas
10. 12/07/2019 – First Saturday in December

In Canada, Boxing Day (December 26) is expected to take the usual top spot, followed by Black Friday (November 29) and the Saturday after Black Friday (November 30).

Focusing on the top busiest shopping days can help inform scheduling decisions, merchandise floor sets, inventory fulfillment and even loss presentation awareness, according to Petersen.

“With the top shopping days making up 45% of retailers’ holiday sales in the U.S., it is more important than ever for retailers to prioritize in-store customer engagement as an effective way to drive sales, customer retention and brand sentiment,” he said.

The holiday season typically brings more opportunity for shrink, as a result of high shopping volume, noted Petersen.

“Traffic insights can and should be used to help better prepare loss prevention staff to decrease shrink in key categories and high-end items, from shoplifting and organized retail crime (ORC),” he added.