Toys “R” Us intellectual assets reportedly generate lots of interest

BY CSA Staff

As Toys “R” Us continues to liquidate its U.S. stores, it appears likely that some part of it will live on.

The bankrupt retailer is looking to sell its intellectual property, which according to court documents have generated a lot of interest, reported the New York Business Journal.

The portfolio, which includes the Toys “R” Us, Babies “R” Us and Geoffrey character trademarks, has more than 115 potential bidders, and there has been “substantive communication with over 85 such parties,” the report said.

In light of all the interest, the auction date to sell its U.S. intellectual property has been pushed back to Aug. 6.

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