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01/02/2018

Verizon: E-commerce volume spikes New Year's weekend

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A blast of cold weather across the country, coupled with year-end sales, heated up e-commerce sales momentum during the last week of 2017.

E-commerce traffic jumped 15% on Dec. 31 2017 over the previous year. Meanwhile, volume on New Year’s Day surged 32% compared to traffic on the same day last year.

This was according to “The Holiday Retail Index by Verizon.” The study monitors daily traffic volume to the top 25 U.S.-based online retailers throughout the holiday shopping season.

“Retailers have been successfully wrapping up the season as consumers rang in 2018 by taking advantage of end of year promotions and other appealing offers,” said Michele Dupre, group VP of retail, hospitality and distribution for Verizon Enterprise Solutions. “The big chill in much of the country likely helped to heat up the digital marketplace too.”

These gains come on top of healthy sales the week leading up to Christmas. Retailers credit Free Shipping Friday, enticing promotional offers, extended shipping deadlines and other delivery incentives for strong e-commerce traffic the week before Christmas, according to Verizon.

On Friday, Dec. 15, average daily e-commerce traffic volume to U.S.-based retailers spiked 16% from this same day last year. This traffic continued on Saturday, Dec. 16, which showed a 17% year-over-year increase in average daily traffic volume, the data revealed.