A regional grocer will start informing shoppers of products offered by businesses owned by members of under-represented groups.
Giant Food, which operates 164 grocery stores in the greater Washington, D.C., area, is helping customers identify products owned by minority-based businesses through updated shelf labels. Starting in January 2021, all 164 Giant stores will feature the shelf labels, identifying products offered by businesses that are women-, Black-, Asian-Indian-, Hispanic-, LGBT-, Asian-Pacific-, or veteran-owned.
Over 3,100 products in Giant stores will feature the updated shelf labels, owned by 218 businesses in Giant's network of suppliers. The new initiative comes as part of Giant's supplier diversity efforts. The product labels will also be featured on the Giantfood.com website and Giant Food mobile app in 2021. In the new year, Giant will also begin highlighting its diverse partners on a new supplier page on GiantFood.com through storytelling and product spotlights.
"Giant Food is proud to better highlight our diverse suppliers," said Ira Kress, president of Giant Food. "We're committed to making it easier for customers to identify product attributes that are important to them by fostering a diverse and inclusive network of suppliers that reflects the unique backgrounds and experiences of our Giant family, our customers and our communities."