Adapt quickly to changing customers. Property owners and retailers will have to adopt new understandings of how people will spend their money now. Apparel as 80% of a center tenant mix? Gone. New tenant balances must be worked at every center, with a greater emphasis placed on local retail that provides a unique draw. The problem with most regional malls is that they were all designed to be the same. Shoppers are weary of it.
Both full-service and QSR dining options have had to make adjustments to the crisis. The QSR players had an advantage already because a good chunk of their business was takeout. Even when bans are lifted to allow maximum occupancy, I think most consumers will be slow to hop on board. The dining sector, in our view, will lag retail growth in the next 18 months.
Recreation’s on the rise, along with athleisure. Consumer spending surged in May, with one of the main purchases being an increase is spending on outdoor, fitness, and recreational items. We expect to see continued spending by consumers in recreational purchases as Americans focus on outdoor activities and shift some of their public activities back to private.
The fastest-growing clothing products are easy-to-wear items, so the athleisure trend is here to stay. We will continue to see an increase in popularity as some companies shift to longer-term remote working. Retailers like Athleta and Lululemon will continue to grow and thrive. Lower-priced merchandise and fast fashion will also thrive, as consumers re-prioritize their spending post-crisis.
Expect center owners to work with you. The retail real estate industry must assume a collaborative stand with tenants through these unprecedented times. That doesn’t mean just agreeing to what the tenant wants. Understanding how a tenant makes money and what they can afford to pay is incredibly important. So owners, view your tenants’ requests for assistance as opportunities to strengthen the non-financial aspects of a lease. Reduce co-tenancy requirements, shorten terms, and remove exclusives or other cumbersome items that limit a landlord’s flexibility.
Nick Garzia is director of retail leasing for Hines. He currently oversees Atlantic Station, a 138-acre mixed-use development in Atlanta.