Independent Pet Partners rolls out on-demand delivery

Dan Berthiaume
Senior Editor, Technology
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Independent Pet Partners now provides a same-day delivery option.

The parent brand of four independent pet retailers is entering a new nationwide partnership with a leading third-party delivery platform.

Independent Pet Partners, parent of the independent Chuck & Don’s, Loyal Companion, Kriser’s, and Natural Pawz pet chains, is teaming up with DoorDash. Now, Independent Pet Partners customers across the country can have access to on-demand delivery of pet food, supplies and wellness needs, with average delivery in under an hour, via the DoorDash marketplace app. 

“Now customers can shop our highly curated collection of all-natural pet food and supplies, plus our exclusive brand Roosevelt, in yet another channel for ultimate convenience. It’s just another way we’re making it easy for customers to help their pets live their best lives through pet wellness – anytime, anywhere,” said Tricia Nichols, chief marketing officer at Independent Pet Partners. “We’re thrilled to enhance our consumer-centric omnichannel strategy with expanded same-day delivery options on DoorDash.”

“Consumers are craving convenience and speed when it comes to getting their favorite products delivered on-demand and we have seen this extend to pet essentials as well,” said Shanna Prevé, VP of strategic partnerships and business development at DoorDash. “We are excited to partner with Independent Pet Partners to offer pet parents on-demand access to the pet health and wellness items they need right in the DoorDash app.”

Other pet retailers have also been entering the on-demand delivery space in partnership with DoorDash. In June 2021, leading specialty pet retailer PetSmart began collaborating with DoorDash to facilitate on-demand delivery of pet supplies and accessories across nearly 1,500 of its stores nationwide.

As a result, PetSmart customers can now order products for on-demand delivery through the DoorDash app or website, in addition to the website, for same-day delivery. PetSmart is also available on the DoorDash DashPass paid membership program that offers members unlimited $0 delivery fees and reduced service fees from participating retailers nationwide. DashPass members can obtain these benefits on all eligible orders from PetSmart.

PetSmart is leveraging the DoorDash Drive white-label fulfillment platform that powers direct online delivery. And specialty pet supply retailer Petco entered a partnership with DoorDash to offer customers same-day delivery of online orders in December 2020. In a May 2021 earnings call, Ron Coughlin, Petco chairman and CEO, said the partnership with DoorDash has given his company a competitive advantage over pure online players in the category since fulfilling orders directly from its stores is lower than the cost of shipping.

Independent Pet Partners, backed by private equity firm TPG Growth, is comprised of four brands of independent pet retailers: Chuck & Don’s Pet Food & Supplies, Loyal Companion, Kriser’s Natural Pet and Natural Pawz. The company currently comprises 163 locations in 12 states and Washington, D.C.

Based in San Francisco and founded in 2013, DoorDash operates in more than 4,000 cities and all 50 states across the U.S., Canada, and Australia.