Kroger offering $1 million prizes, free groceries to encourage vaccinations

Marianne Wilson
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Kroger is doing its part with the national push to get 70% of Americans vaccinated against COVID-19.

The nation’s largest supermarket retailer, through its healthcare division Kroger Health, is launching a new vaccination incentive program. Starting next week, Kroger will give customers and employees who have received their vaccine from Kroger Health a chance to win one of five $1 million payouts. It will also give 10 free groceries-for-a-year giveaways each week for five weeks, totaling 50 winners.

Kroger’s new #CommunityImmunity giveaway program comes after a collaboration with the Biden Administration to encourage increased vaccinations as part of the national push to have at least 70% of U.S. adults with at least their first dose by July 10.

“The faster we reach community immunity, the sooner we can all get back to enjoying backyard barbecues, live music and gathering for special occasions,” said Rodney McMullen, Kroger’s chairman and CEO. “We greatly appreciate President Joe Biden’s leadership and partnership with the private sector to increase vaccinations among the U.S. population, especially people of color and individuals under age 30. As an employer, grocery provider, and community partner, the #CommunityImmunity giveaway is another way we are doing our part to help America recover from the public health crisis and safely return to normal.”

Kroger Health will announce prizes, official rules, and eligibility next week for the giveaway program. Prizes will include five $1 million giveaways for a total of $5 million and 10 free groceries-for-a-year giveaways each week for five weeks, totaling 50 winners.