Albertsons adds Macy’s, Levi’s execs to digital team

BY By Marianne Wilson

Albertsons Companies has added two key hires to help it expand its digital capabilities.

The supermarket operator named Karl Varsanyi as group VP of digital product management, with responsibility for the digital experience (web, app, and in-store) for all brands and locations. He joins Albertsons from Macy’s, where he served as group VP of product management, strategy and experience, a position in which he helped turn the department store retailer into an omnichannel leader.

In addition, Albertsons named Ramiya Iyer as group VP of IT digital and marketing/merchandising. Most recently, Iyer served as VP e-commerce for Levi’s, where she played a key role in creating and scaling its platforms and analytics capabilities. Prior to Macy's, Iyer held various IT leadership roles at and

"After being relatively unaffected by digital for many years, the grocery industry is starting to see several parts of the customer journey being transformed by digital,” said Narayan Iyengar, senior VP digital marketing and e-commerce, Albertsons, which operates stores across 35 states and under 19 banners. “In this context, we need to continue to enhance our digital capabilities, and Karl and Ramiya will play a key role in this journey.”


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