American Museum of Natural History launches omnichannel partnership with Etsy
New York – The American Museum of Natural History is launching an omnichannel collaboration with online marketplace Etsy. The museum and Etsy have teamed up on products inspired by the natural world and the museum’s collections, which will be sold in a dedicated section of the museum’s gift shop as well as online.
The Etsy shop in the museum store will feature a selection of more than 140 items created by 22 Etsy designers sourced through Etsy Wholesale. This is the first time Etsy has collaborated with any museum in the creation of new products.
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