Baja Fresh to pilot Sparkfly omnichannel promotion tracking

BY Dan Berthiaume

Irvine, Calif. – Baja Fresh is piloting a solution from Sparkfly that will allow it to launch promotions through Google Search, Facebook, Yelp, Opera Mediaworks and UberMedia, and assess the effectiveness of each individual channel with real-time redemption data. Leveraging the technology from the Sparkfly platform, the campaign includes information on basket size and individual items purchased.

The campaign marks the first time Baja Fresh has ever run digital and mobile promotions, and is part of the restaurant’s national “Catch 2” Seafood Taco combo deal. With the mobile promotion, consumers will be eligible to receive $2 off an $8 order, or $5 off a $15 order. The partnership is starting with a two-month campaign in Los Angeles, with over 60 different Baja Fresh locations.

“We never imagined we would be able to run a program like this without undergoing a major upgrade to our hardware,” said Chuck Rink, President and CEO at Baja Fresh. “Partnering with Sparkfly allows us to run unique digital promotions and coupons, while using the existing systems we already have in place.”


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