• facebook
• twitter
• linkedin
• envelope
• print

Check out Amazon’s Alexa Super Bowl commercial

Amazon has enlisted an eclectic mix of celebrities — including founder Jeff Bezos — to star in its Super Bowl commercial for virtual-assistant Alexa.

The 90-second ad, which will run in the 4th quarter of the game, imagines a scenario where Alexa has lost her voice. The company recruits some famous folks, including famed chef Gordon Ramsay, rapper Cardi B, and actors Rebel Wilson and Sir Anthony Hopkins, to fill in for her. Things don’t go very well.

Amazon will also air a 60-second spot for Amazon Studios’ new dramatic series, “Tom Clancy’s Jack Ryan,” which will launch over Labor Day. It’s the first time Amazon has promoted Prime Video on television.

According to a report in Variety, NBC is charging $5 million for a 30-second ad during the Super Bowl broadcast.