Consumers shift Cyber Monday shopping patterns

BY Dan Berthiaume

Westlake Village, Calif. – Consumers show unique online shopping patterns on Cyber Monday. According to figures released by integrated online marketing company ValueClick, while most online shopping activity occurs between 1 p.m. to 3 p.m. local time on a typical weekday, the heaviest volume shifts to 6:30 p.m. to 10 p.m. local time on Cyber Monday, peaking at 8 p.m.

In addition, online transaction volume is 5.5-times higher on Cyber Monday than on a typical weekday, and some retailers generate more than 10% of their fourth quarter revenue on that day. Other Cyber Monday findings include:

  • A small peak in mobile phone transactions occurs at lunchtime.
  • 43% of tablet transactions occur between 6:30 and 10 p.m.
  • Offline sales during Cyber Monday 2012 were 38% higher than the average holiday shopping day.

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