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Crate and Barrel drives mobile engagement

BY Deena M. Amato-McCoy

With its mobile traffic growing on a seemingly daily basis, Crate and Barrel is future-proofing its mobile experience.

Crate and Barrel’s mobile traffic grows nearly 30% year-over-year, a factor that makes it mission-critical for the retailer to drive customer acquisition and conversion via mobile devices. Oftentimes however, a lack of customer insight and engagement on the mobile Web leads to low conversions. By adding an engagement platform that allows the home furnishings brand to connect with customers on their preferred digital communication channel and device, Crate and Barrel is primed to increase conversions, revenue and retention.

The software-as-a-service (SaaS) architecture from Moxie monitors the customer’s path-to-purchase, giving the company insight into how to deliver relevant, contextual information and assistance across the entire decision journey.

“More and more of our customers are shopping on tablets and mobile devices, so our goal was to select a tool that offered a superior mobile experience, but also easy for our business users to use and administer,” said Joan King, VP of e-commerce for Crate and Barrel. “The solution provides comprehensive reporting so we now have visibility into both the context of customer communication, and the effectiveness of digital channels.”

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Mixed-use project slated for up-and-coming Austin ‘hood

BY Al Urbanski

A newly formed developer called the Maker Bros. has announced plans to build a $150 million mixed-use project in South Austin, Texas, christened the Saint Elmo Market District.

A 40,000-sq.-ft. former school bus factory on the site will be converted into and indoor-outdoor marketplace that will serve as the new home of the Saxon Pub, a celebrated live music hall in Austin. Maker Bros. has apportioned 100,000 sq. ft. of the site for office space, a boutique hotel, and condos.

We’re for the makers, the entrepreneurs who want to develop this district into a special and artful place for the city of Austin,” said Maker Bros. partner Brandon Bolin, who conceived of the project for the growing South Austin neighborhood with close proximity to downtown Austin.

Construction is set to begin later this year, aiming for an open date sometime in 2018.


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Coalition calls for reliable retail and restaurant work schedules

BY CSA STAFF

A coalition of New York-based advocates have launched a national campaign to press large retailers, restaurant chains and other companies to end on-call and last-minute scheduling.

The effort comes in the wake of recent agreements by several retailers with New York's attorney general to end the practice in that state, the Associated Press reported.

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