Crate and Barrel drives mobile engagement

With its mobile traffic growing on a seemingly daily basis, Crate and Barrel is future-proofing its mobile experience.



Crate and Barrel’s mobile traffic grows nearly 30% year-over-year, a factor that makes it mission-critical for the retailer to drive customer acquisition and conversion via mobile devices. Oftentimes however, a lack of customer insight and engagement on the mobile Web leads to low conversions. By adding an engagement platform that allows the home furnishings brand to connect with customers on their preferred digital communication channel and device, Crate and Barrel is primed to increase conversions, revenue and retention.



The software-as-a-service (SaaS) architecture from Moxie monitors the customer’s path-to-purchase, giving the company insight into how to deliver relevant, contextual information and assistance across the entire decision journey.



“More and more of our customers are shopping on tablets and mobile devices, so our goal was to select a tool that offered a superior mobile experience, but also easy for our business users to use and administer,” said Joan King, VP of e-commerce for Crate and Barrel. “The solution provides comprehensive reporting so we now have visibility into both the context of customer communication, and the effectiveness of digital channels.”