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Crate and Barrel expands online assortment with new marketplace

BY Deena M. Amato-McCoy

Move over Amazon Marketplace — Crate and Barrel is moving onto your turf.

Crate and Barrel has expanded its online assortment by launching its own marketplace, which it describes as a highly curated selection of products based on Crate and Barrel's merchandising style. Shoppers enter the marketplace directly from the retailer’s website.

The marketplace features unique products selected by the chain’s merchant partners. The site also displays additional product categories that complement Crate and Barrel's existing assortments, as well as exclusive products that will only be available on the new marketplace.

"By expanding our assortment, we will significantly increase the choices available to our consumers and offer them an extended aisle of curated products from the best designers and manufacturers from around the world,” said Doug Diemoz, CEO of Crate and Barrel. “All of the new products complement our existing product lines and uphold our commitment to quality, style, and customer service.”

Crate and Barrel partnered with RevCascade, a marketplace automation plat-form, in creating, launching and now maintaining its new marketplace. The company will work with Crate and Barrel to create a seamless integration be-tween the company and its sellers.

"We are thrilled to partner with such a renowned leader in the home space, and help Crate and Barrel broaden their e-commerce product offerings,” said Josh Wexler, co-founder and CEO of RevCascade. “As an innovative retailer, Crate and Barrel is addressing the consumer’s need for a vast, yet curated selection of merchandise, which we believe will further strengthen their position in the marketplace."

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