Design Within Reach selects NetSuite

BY Dan Berthiaume

Stamford, Conn. — Design Within Reach, Inc., a multi-channel retailer of modern furniture, selected NetSuite as its core business management platform to support the company’s growth. Design Within Reach plans to begin by leveraging NetSuite to power its core financials/ERP, inventory management, point-of-sale and order management processes.

Design Within Reach is replacing a homegrown, on-premise ERP system that lacked the integration and functionality critical for growth and satisfying both consumers and B2B clients, including the nation’s leading hospitality brands. NetSuite’s unified data set can give management access to real-time customer, financial, sales, orders and inventory information to power operations in an omni-channel retail environment that includes an e-commerce storefront; 40 retail studios across the U.S., Canada and Mexico; and a retail outlet in Secaucus, N.J.

"We’re thrilled with the rich end-to-end functionality that NetSuite offers retailers and with the company’s vision for enabling retailers to deliver a true omnichannel brand experience that drives customer loyalty and sales," said Design Within Reach CFO Lorraine DiSanto. "We’re confident that with NetSuite, we now have an innovative and scalable cloud platform to streamline our operations, make informed business decisions and fuel growth by better serving our customers."


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