Digital Social Retail launches convergence platform for retail
Paris, France — Digital Social Retail, a division of digital marketing agency Holosfind, is launching a digital convergence platform for the retail industry, integrating innovative technology and centralized management, for real-time streaming of audio and video content and personalized geolocation messaging. After 18 months of development and the signing of a joint venture for the acquisition of technology with the Israeli company Media TV, Digital Social Retail has introduced the Social Retail convergence platform.
Social Retail combines beacons for geolocation, personalized messaging for mobile, social networks for community engagement and audio and video for control over the image of the brand, all rolled into a single platform. The U.S. will serve as the commercial base for this new product, sold via a SaaS subscription model. The R & D center is based in France and Israel.
Forrester: 90% of mobile users are “purchase holdouts”
New York —Ninety percent of mobile phone users and 80% of tablet users are still “purchase holdouts” and have not made a purchase on these respective devices in the past three months, according to a Forrester survey of more than 4,000 respondents.
Some 53% of holdouts cite that they avoid "checking out" on mobile devices simply because they are either used to buying, or find it easier to buy, on a PC.
So how can brands convince holdouts to embrace buying on their mobile device? By providing the services and information the customer wants exactly when they're looking to make a purchase on their mobile device—in the mobile moment, according to Forrester.
To get there, Forrester argues firms should forget conventional wisdom and embrace responsive web design (RWD) as a perfect fit for most transactional scenarios. In fact, 63% of eBusiness professionals rank RWD as a technology investment priority for this year, compared with 40% in 2013.
"Starting an RWD project by rebuilding the most complex part of your site may not be intuitive, but RWD is a great way to develop touchpoint-optimized experiences while maintaining the consistency of complex web processes," writes Forres.
Store of the Week: Bond No. 9, New York City
Bond No. 9 raises the bar for fragrance retailers with its redesigned flagship in downtown Manhattan. The space is transformed with glittering chandeliers, smoky mirrors and splashes of color.