DirectBuy gets into the sweepstakes game

2/18/2015

Merrillville, Ind. - Homeowners looking to upgrade their backyard in time for summer can now enter membership-based buying club DirectBuy’s “Backyard Dream-Over” sweepstakes for a chance to win outdoor furniture, appliances, and more. DirectBuy is utilizing gamification techniques by letting consumers play a game on mobile phone, PC or tablet for a chance to win up to 600 sweepstakes entries while learning about DirectBuy.



Consumers can play a game on any mobile phone, computer, or tablet. The game allows participants to win as many as 600 entries toward the sweepstakes, while discovering noteworthy information about DirectBuy and its lifestyle-enhancing benefits.



The game works by displaying information about DirectBuy or a featured product alongside a fictitious number, price, or statistic. Consumers select whether the actual number in question is higher or lower than the shown value. If correct, contestants will be eligible for one entry and can choose to continue the game. Before answering the next question during a game iteration, contestants will be given the option to stop playing and receive all earned entries to date. An incorrect answer will erase all entries for that iteration of the game.



Active participants can also track down additional game codes for extra plays throughout the sweepstakes period by visiting DirectBuy at future tradeshows, following DirectBuy on Twitter, opting in on emails, sharing the “Backyard Dream-Over” sweepstakes with friends and family, and visiting DirectBuy showrooms. In addition, social codes providing more game rounds will be shared throughout the duration of the sweepstakes, which ends May 31, via DirectBuy’s Facebook and Twitter pages.



“With this sweepstakes, we are committed to making someone’s inspirations a reality while showcasing our unbeatable service, selection, and value to fellow enthusiasts," said Curt Hilliard, CMO of DirectBuy. “We believe this will show consumers the everlasting impact we can have on both their lifestyle and finances.”


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