Dove launches new self-esteem campaign
ENGLEWOOD CLIFFS, N.J. — Unilever’s Dove has announced the launch of a new initiative, “Let’s Make Girls Unstoppable,” as part of its commitment to reach 15 million girls by 2015 with self-esteem programming.
The "Let's Make Girls Unstoppable" effort launched May 3 at the fifth annual Mom 2.0 Summit to mom influencers with a special keynote conversation with journalist and writer Lisa Ling and Dove global self-esteem ambassador, Jess Weiner, who share the brand's commitment to build self-esteem in girls everywhere. Together with Dove, they are encouraging moms and mentors to share photos, videos and stories of girls in their lives enjoying favorite activities to inspire girls across the country to keep going, to be confident and always be unstoppable.
These photos, videos and stories can be shared on:
• Dove.com/girlsunstoppable
• Twitter.com/Dove, using #GirlsUnstoppable
• Facebook.com/Dove
In the recent Real Beauty Sketches film, Dove explores how women are their own worst beauty critic.
"Dove knows that beauty anxiety and beauty pressure is felt by girls as young as eight years old," stated Rob Candelino, VP of Unilever Skincare. "We are giving women the tools and resources they need to start a conversation with the girl in their life, one of the most important women will ever have."
Inspiring the Next Generation
The Dove Self-Esteem Project, formerly known as the Dove Movement for Self-Esteem, educates young people to feel confident about their appearance and build their self-esteem. Dove has reached more than 11 million girls so far with self-esteem programming and, to continue helping women impact the next generation, they are unveiling new, free self-esteem education tools and activities specifically designed for moms, mentors and teachers. They are now available at Dove.com/girlsunstoppable.
Dove will continue its efforts to make girls unstoppable, hosting its fourth annual Dove Self-Esteem Weekend on Oct. 4 to 6 to celebrate unstoppable girls across the country with a series of self-esteem workshops, hosted by Dove and the brand's national partner organizations (Girl Scouts of the US, The Boys & Girls Club of America and Girls, Inc.). Weiner will kick off the weekend with a special event in New York City.