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Dylan’s Candy Bar shifts IT to the cloud with NetSuite

BY Marianne Wilson

Dylan’s Candy Bar has achieved double-digit revenue growth since deploying a new solution to replace multiple legacy on-premise systems, including a custom-built warehouse management system. Dylan's Candy Bar has deployed NetSuite to manage its mission-critical business processes, including financials, inventory and order management, warehousing and customer relationship management.

Founded in 2001, Dylan's Candy Bar found that as business prospered, its disparate, on-premise legacy applications were hampering its growth. These application silos limited visibility into the business, required cumbersome and error-prone manual work that impacted efficiency and left the business without a single source of reliable, real-time data.

Additionally, struggles with multi-location inventory management and a lack of customer insight hindered the business from providing an innovative, omnichannel shopping experience.

The company considered expanding its legacy applications with add-on solutions but ultimately decided to shift its IT strategy to the cloud, eliminating the significant cost to maintain its in-house IT resource requirements for maintenance, backups, upgrades and troubleshooting.

"With NetSuite, we've undertaken radical change to transform the shopping experience at Dylan's Candy Bar and bring joy and wonder to our customers' lives," said Erica Stevens, VP of supply chain and IT, Dylan’s Candy Bar. "The insights we gain from a single source of data are profound and provide a data- and relationship-driven approach to serving our customers."

Since implementing NetSuite, Dylan's Candy Bar has transformed into a more agile and efficient operation. The company can better enable all fundamental business processes and access real-time information on demand, allowing the retailer to rapidly expand its brand. As a result, Dylan’s Candy Bar has been able to more than double its retail locations from four flagship stores and three licensed shops to what will be 16 flagship and licensed locations in January 2016.

In other benefits, Dylan's Candy Bar has more than doubled the size of its customer database. With NetSuite's CRM solution, the company has a central hub of all customer information from across multiple channels, and uses that insight to deploy personalized, cross-channel marketing programs.

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