Emarketer: U.S. e-commerce to reach $303 billion in 2014

BY Dan Berthiaume

New York — Retail e-commerce in the US grew 16.5% in 2013 to reach $264.3 billion, and will increase another 15.7% in 2014 to reach $305.7 billion, or 6.5% of all U.S. retail sales, according to Emarketer.

In other findings, mobile retail sales in the U.S. totaled $42.28 billion in 2013, 16% of all U.S. retail ecommerce sales, and will increase another 37.3% to reach $58.07 billion in 2014, accounting for 19% of the total US ecommerce market.

During the 2014 holiday season, EMarketer estimates that e-commerce will account for $72.41 billion in the US, or 8.4% of all holiday season retail sales, compared to 6.5% share of total retail throughout the entire year.


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