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Everyday points best loyalty promotion

BY Dan Berthiaume

Toronto – New research from loyalty currency management provider Points shows that offering points and miles for everyday purchases is the most effective means of driving consumer loyalty. Points surveyed more than 1,500 loyalty program members from across North America and found that 83% earn points and miles on everyday purchases.

This mean more shoppers earn points on everyday purchases than any other way of earning loyalty program currency. In addition, 79% of consumers surveyed agree that a store offering points/miles would make them more likely to return, and 48% would switch stores to earn points/miles.

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