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Finish Line subsidiary launches omnichannel training platform

BY Dan Berthiaume

Denver – The Running Specialty Group, a division of The Finish Line Inc., is entering a strategic agreement with Pear Sports, a mobile fitness and training content platform, for the launch of the RSG training channel, an interactive training platform and tracking tool which will integrate with the retailer’s store based training programs nationwide.

Through the agreement, the specialty retailer will have an RSG channel powered by Pear Sports, hosted within its training app. The RSG channel will consist of downloadable training content and fitness programs that deliver interactive and personalized audio coaching in real time, along with results tracking tools so users can meet individual fitness and performance goals. In support of this agreement, RSG’s parent company Finish Line, has made a strategic investment in Pear Sports.

When combined with Pear’s Mobile Training Kit, runners will gain access to personalized training, fitness level progress, heart rate performance, calorie consumption, route maps, pace performance, historical results and more, all through their personal account. In the following months, RSG will have in-store displays showcasing the channel for customers to interact with the new technology in a demo environment.

“We strive to keep moving forward by reimagining the way our customers interact with the retail store experience, focusing on the intersection between technology and fitness and how this can directly impact each individual engaged in an active lifestyle,” said Bill Kirkendall, Running Specialty Group president. “Supported by the technology developed by Pear Sports, this strategy moves toward a dynamic and personalized space that will allow our customers to better track.”

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