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First Look: Adidas global flagship, New York City

BY Marianne Wilson
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Athletic giant adidas has opened a giant of a flagship, on the corner of Fifth Avenue and 46th Street in Manhattan. The four-story, 45,000-sq.-ft. store is the brand’s largest location in the world.

The new space marks the debut of adidas’ stadium retail concept, which is inspired by high school stadiums and celebrates creativity in sport. The store features a tunnel entrance, stands for live-game viewing on big screens, locker room-styled dressing rooms and track and turf sections where customers can try out products.

Among the available services are real-time fitness consultations from trainers, an area selling healthy juices and snacks, a concierge desk, a same-day hotel delivery service, and such personalized shopping experiences as a studio are for running gait analysis tool. There is also a print shop for on-site jersey customization and a customization studio for footwear.

Sustainability was core to the store design. Adidas maintained the building’s existing textures and finishes, which reduced the need for new materials. The store features hangers and mannequins created from recycled ocean plastic and developed in collaboration with adidas partner Parley for the Oceans.

“Creativity fuels us and helping athletes is why we exist,” said Kasper Rorsted, Adidas Group CEO. “Adidas NYC is created with the athlete first, as a consumer-powered brand experience at the heart of 5th Avenue. Everything is tailored for athletes’ needs and desires to help them make a difference in their game, in their life and in their world.”

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