Forever 21 in big rollout of sister banner

BY By Marianne Wilson

Forever 21 announced a major expansion of its F21 Red division.

The fast-fashion retailer plans to open more than 40 F21 stores across the United States in 2017. The first three are scheduled to open in April, in San Antonio, Texas; Bronx, New York, and Chicago.

New locations will continue to open throughout the year in key cities, bringing the brand’s total store count to more than seventy locations by year-end.

Forever 21 launched F21 Red in 2014 as a value-oriented concept for the entire family, featuring an assortment of fashion staples from Forever 21 and its sub-brands, with entry-level price points including $7.90 denim, $5.90 tank tops, $3.90 t-shirts, and $1.90 camisoles.

"We are excited to announce that we will be growing F21 RED's presence in 2017," said Linda Chang, VP of merchandising at Forever 21. "F21 RED expansion represents an important and exciting opportunity for our growth plan, and will allow us to bring a wide variety of product at competitive prices to new regional areas for our increasing customer base."

Forever 21 operates more than 815 stores in 57 countries.


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