GameStop and St. Jude “playing it forward”

GameStop has joined forces with St. Jude Children’s Research Hospital for another season of giving. For the second year, GameStop will participate in the annual St. JudeThanks and Giving campaign, inviting consumers to donate while they shop during the holiday season and join GameStop and St. Jude in finding cures and saving children. The campaign encourages the public to “give thanks for the healthy kids in your life, and give to those who are not.”

“Community involvement is a way of life at GameStop, and the St. Jude Thanks and Giving campaign is one of many ways we offer support,” said Tony Bartel, president of GameStop. “Clearly meaningful to our associates and customers, we raised more than $1 million for St. Jude in 2013 through this initiative and I am confident we will exceed our goal again this year.”

Customers who shop at GameStop beginning November 3 until December 24, 2014, will have the opportunity to donate in stores or online to help the children battling cancer and other life-threatening diseases at St. Jude. As a thank you, for any in-store donation customers will receive a coupon for 10 percent off the future purchase of a pre-owned game.

According to the company, the 2013 campaign at more than 4,200 U.S. GameStop locations was received with enthusiastic support and this year’s participation has been expanded to its family of specialty retail brands. “It is gratifying to be able to give our associates and customers at, Game Informer, and Spring Mobile, an AT&T authorized retailer, the opportunity to be part of this incredibly worthwhile program,” said Bartel.

“We are blessed to have the support from GameStop and their customers,” said Marlo Thomas, national outreach director for St. Jude. “Their dedication to the St. Jude Thanks and Giving campaign will help raise awareness and funds that support the research that leads to lifesaving treatments for children across the country and around the world. Their support will also help us stay true to my father's promise that no family pays St. Jude for anything. I am so grateful for GameStop’s loyal friendship to the children of St. Jude.”

Created by Marlo, Terre and Tony Thomas – children of St. Jude founder Danny Thomas – the St. Jude Thanks and Giving campaign is a union of celebrities, media, retail and corporate brands, that asks consumers to donate while they shop during the holiday season to support research and treatment at St. Jude. A holiday-focused fundraising effort has grown into an annual tradition that has raised more than $487 million during the past 10 years.

To learn more about the St. Jude Thanks and Giving campaign or to make a donation, visit or call 1-800-4STJUDE.