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Home Depot offers omnichannel shopping experience

BY Dan Berthiaume

Atlanta – Spring has been a time for fixing up homes and lawns since anyone can remember, but The Home Depot Inc. is giving a modern twist to the process. The Home Depot is offering a variety of omnichannel shopping features, including an “expanded aisles” feature that bridges in-store products to items available on Homedepot.com.

Online shoppers can also choose to have purchases delivered straight to their home or shipped to their nearest store for pick up. In 2014, almost 40% of all orders on homedepot.com were picked up in a local Home Depot store.

Inside the stores, The Home Depot mobile app identifies exactly where products are located on the shelves through text or voice-enabled search. Smartphone-enabled catalogs extend the in-store aisles by connecting customers to a much wider variety of product options available online.

In addition, The Home Depot has built an extensive spring landing page offering products and problem-solving tools to facilitate easier lawn and garden prep, as well as ideas and inspiration that can help shoppers plan, design and enjoy their outdoor living space.

Other omnichannel tools include the Garden Club, featuring simple tips and expert gardening advice tailored to 15 local gardening regions, as well as new online tools and calculators: Mulch & Top Soil Calculator, Weed, Plant, & Pest Problem Solver and Grass Seed Calculator. Shoppers considering a larger backyard project have access to several project planners, including the Fencing Project Planner and the Decking Project Planner, designed to guide additions, expansions, upgrades and restoration.

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