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Home storage retailer improves online experience, security

BY Deena M. Amato-McCoy

The Container Store has embarked on an initiative to optimize Web performance, the online shopper experience, and strengthen its Web security.

Looking to significantly increase revenue from desktop, tablet, and mobile channels following a responsive web design launch, the company tapped Yottaa, selecting its online platform following a rigorous evaluation of multiple Web acceleration offerings, including in-depth performance benchmark testing.

During the evaluation, Yottaa was able to improve both page load speeds across all of The Container Store’s webpages, as well as increase conversion rates on those pages.

Armed with the Yottaa platform, the chain now has tools that help mitigate security threats and, the solution’s extensive reporting and analytics capabilities give the retailer greater visibility into the traffic on its site.

Since going live, The Container Store has experienced dramatic improvements in Web performance across desktop, tablet, and mobile devices, the chain said.

“Our goal is to simplify our customers’ lives, and save them space and time so they have more time to do the things they love doing,” said Brad Schneider, application development director for e-commerce, The Container Store.

“In order to achieve this goal it’s paramount that we offer our customers the largest selection of storage and organization solutions, both in-store and online,” he said. “Yottaa will allow us to provide our online custom-ers with a fast, engaging, and secure experience across all of our web pag-es, regardless of device type.”

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