J.C. Penney gets on board with Shopkick mobile shopping app

BY Dan Berthiaume

Plano, Texas — J. C. Penney Company has teamed up with the shopping app, Shopkick. Shoppers will be able to earn "kicks," Shopkick’s proprietary reward currency, along with special offers from Penney, when visiting the retailer’s store locations across the country.

To celebrate the launch, the retailer will be offering Shopkick users additional kicks for a limited time when they visit a Penney store. When a Shopkick user walks into a participating store, the free app detects the Shopkick signal, which is picked up by the shopper’s smartphone. The app then deposits kicks, which can be collected and redeemed for gift cards, song downloads, movie tickets, Facebook credits, donations to charities and more.

Along with earning kicks and having access to special offers, shoppers can utilize the app’s features to browse Penney-themed look books and link directly to featured items for purchase at; "like" favorite items and be automatically reminded of them upon walking into a Penney store; save and organize items into customizable books, complete with a personalized cover photo and connect with others with similar interests to discover and share products from their books.

“As more and more people adopt smartphones, mobile devices are quickly becoming a key shopping tool and the integration of mobile Internet has become key to delivering a modern, in-store shopping experience," said Debra Berman, Penney’s senior VP marketing. “Through our partnership with Shopkick, we are able to cater to today’s mobile savvy consumer and take our in-store shopping experience to the next level by rewarding and engaging customers who are already shopping inside a J.C. Penney store.”

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