Jo-Ann crafts a mobile cash-back solution geared toward millennials

8/3/2016

Jo-Ann Fabric and Crafts’ foray into mobile rebates is part of the 850-store chain’s strategy for reaching millennials. The retailer has partnered mobile shopping app provider Ibotta to offer cash-back rebates on in-store purchases, something Jo-Ann’s feels will build loyalty among the millennial set.



The multi-year partnership will provide users with special offers and cash-back options at any one of Jo-Ann Stores retail locations.



Through the partnership, Jo-Ann will utilize Ibotta's Dynamic Segmentation capabilities and CRM data to create segmented campaigns for its consumer targets. Dynamic Segmentation will allow Jo-Ann to deliver personalized media content and rebates with variable commissions based entirely on a consumer's loyalty to the Jo-Ann brand, allowing the retailer to provide unique offers and interaction specific to prior purchase behavior.



Jo-Ann will initially offer customers $5 cash back through the app — at various spending thresholds based on loyalty — when they make an in-store purchase at any retail location. In a pilot program with Ibotta early this year, nearly three-quarters of redeemers at Jo-Ann stores were age 45 or younger.



"We know that inspiration can come at any stage of the creative process, which is why it's so important for our customers to receive personalized content and savings along the way," said Steve Miller, marketing director for Jo-Ann Fabric and Craft Stores. "Ibotta is the perfect partner to help us engage our customers in a brand-new way, while helping us capture a new audience of millennial shoppers who are starting their shopping journeys on their phones."


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