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Kohl’s breaks digital records

BY CSA STAFF

Not many companies can follow up its own record-breaking Thanksgiving online sales — but Kohl’s did.

The chain’s president and CEO Kevin Mansell said that the chain hit double-digit, record-breaking online sales and solid brick-and-mortar traffic to stores on Thursday, Nov. 24 and early Friday, Nov. 25, reported Milwaukee Business Journal.

The department store chain had more than 60 million visits on its website between Nov. 21 and Nov. 27, with 60% stemming from mobile devices, the report said.

The chain credits the high volume to cyber deals, blockbusters and other promotions featured online.

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