Kroger teaming up with Liberty Mutual

BY Gina Acosta

New York — Kroger is partnering with Liberty Mutual on a new loyalty card program for shoppers, Loyalty360 reported Thursday.

Kroger will reward loyalty program members with fuel points for purchasing insurance, according to the agreement.

“A great deal of thought and research went in to developing the program with Liberty Mutual Insurance,” Jennifer Jarrell, Kroger media and government relations manager, told Loyalty360. “When we began the pilot, the overall sentiment from our customers was positive, many praising the program as a win-win.”

After becoming Liberty Mutual customers, Kroger Plus members will earn 10X fuel points during the first month of their new insurance policies, Loyalty360 reported. It's more than just another way to earn extra fuel points, however. Kroger loyalty card holders who sign up as new Liberty Mutual customers will get up to 5% off home and renters insurance and up to a 10% discount on auto insurance.


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