Lowe’s gets ready for kick-off of NFL products
Lowe’s is going in big for its sponsorship of the National Football League.
The chain, which in January became the official home improvement retail sponsor of the NFL, said on Monday that it will carry more than 10,000 licensed NFL-branded merchandise items on Lowes.com/NFL. The retailer will also launch an online video “homegating” series to help fans get the most out of their pre-game activities.
Lowe’s will offer licensed NFL and team product across categories including:
• Tailgating and homegating – chairs, canopies, games;
• Grills and grill accessories;
• Décor – rugs, wall art, lamps, furniture, throws, bedding;
• Hydration – drinkware, hard and soft coolers, barware;
• Garden décor – flags and statues;
• Automotive – decals, license plates, flags, mats;
• Pet – collars, jerseys, toys; and
• Holiday – ornaments and inflatables
“We are proud to offer NFL fans across the United States products that will take their tailgates and homegates to the next level,” said Bill Boltz, executive VP, merchandising. “Just like fans looking to up their game, we are focused on expanding our product selection to offer customers even more of what they’re looking for while providing a personalized shopping experience online and in-store.
Product offerings can be found at Lowes.com/NFL today and select products will be available in stores in the coming weeks. Select Lowe’s stores across the country will dedicate space to select NFL and team merchandise, grills, patio furniture and décor.
Lowe’s will showcase some of these items in a new online video series, called NFL Homegating Makeovers by Lowe’s, which follows three football-themed home makeovers in one of three primary homegating areas – kitchen, living room and patio. Lowe’s partnered with the Carolina Panthers, Dallas Cowboys, Philadelphia Eagles and popular DIYer Monica Mangin to complete the makeovers for three families.
In addition to the series, Lowe’s has renewed its partnership with the Carolina Panthers and is proud to announce a new partnership with the Dallas Cowboys. The multi-year partnerships will allow Lowe’s to provide unique NFL experiences for customers and associates around home games and throughout the season, including at key moments such as a club’s Salute to Service game.