Lucky Brand strives for omnichannel fortune

BY Dan Berthiaume

Vertical specialty denim retailer Lucky Brand is bringing together disparate parts of its business onto one platform.

Lucky Brand has implemented NetSuite OneWorld to run a variety of omnichannel business processes across its consumer- and business-facing operations. These include inventory management, procure-to-pay, fixed assets, and multi-currency and multi-tax compliance management.

Lucky Brand also uses the Bronto Marketing Platform from Bronto Software, a NetSuite company, to deliver timely, relevant and data-driven digital marketing on an automated basis.

The company sells direct to consumers via its e-commerce website and 259 retail locations, and distributes through large retail partners such as Macy’s, Dillard’s and Nordstrom. When a private equity firm took Lucky Brand private in 2014, the company needed a quick transition off its legacy ERP platforms.

Lucky Brand chose NetSuite for its single platform architecture, as well as its cloud-based infrastructure, real-time visibility based on a single data repository, and agility, scalability and flexibility. The retailer is aligning its view of all parts of the business for real-time responsiveness, which is a critical component supporting modern omnichannel commerce.

“NetSuite's modern, cloud-based platform has helped enable our business transformation,” said Jason Richard, Lucky Brand CIO. "We’re now equipped with a highly scalable, flexible platform to streamline complex retail processes and gain complete, real-time financial and inventory visibility across the business to enable a superior omnichannel customer experience.”


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