A new retailer aimed at Hispanic customers is expanding its footprint in South Florida.
Fresco y Más on March 8 opened five stores in Miami, and Hialeah, Florida, bringing its total store count to 11 locations. The banner is the latest concept from Southeastern Grocers, parent company of Bi-Lo, Harveys and Winn-Dixie.
Fresco y Más made its debut in 2016, opening six stores between June and December 2016. The company has tailored each new location to provide an authentic Hispanic grocery store experience with the products and services that meet the needs of each community.
“Each store’s new Hispanic-focused product assortment and features, including a full-service Latin butcher shop and new Cocina, are our commitment to providing a shopping experience that reflects the cultural connection we strive to make with our Hispanic customers,” said Ian McLeod, president and CEO of Southeastern Grocers. “As we continue to listen and learn from our customers at all of our Fresco y Más locations, we are developing new stores that reflect exactly what our shoppers are looking for.”
Fresco y Más’ new “Low Price every day” program, which includes more than 800 products, is designed to help shoppers save more on the quality items they buy every day, the company said. Items are identified with distinctive green and yellow arrow signage throughout the store. Prices will be at the same low price for at least six months.
Fresco y Más stores has updated its format with a custom façade and vibrant yellow colors with bi-lingual signage throughout the interior. Other enhancements include an all-new, full-service Latin butcher shop, a refreshed produce department in a farmer’s market setting with a wider selection of tropical fruits, and a “Cocina” (kitchen) offering daily specials of freshly prepared family favorites made from scratch.
Stores also include a dollar zone featuring more than 600 everyday essentials for just $1, from grocery and cleaning to health and beauty, and an expanded café serving authentic Hispanic breakfast, pastries, drinks and hot and cold sandwiches.
Fresco y Más launched in Hialeah, Florida in June 2016.