No more wedding parties at Banana Republic

BY Marianne Wilson

Gap Inc. is throwing in the towel when it comes to bridal wear.

Gap’s Weddington Way brand, which operates an e-commerce site and in-store shops at Banana Republic, said the shops will close down within the next few months. In a note on its website, the brand said it “hopes” to continue to serve customers online indefinitely. But “at this point,” is only guaranteeing online orders through June 11.

Weddington Way was founded in 2012, in San Francisco. Gap acquired the digitally native brand in December 2016. The terms of the transaction were not disclosed.

J. Crew Group exited the bridal wear category in summer 2016.


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