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Old Navy takes to the sky for International Women’s Day

BY Marianne Wilson

Old Navy wants women and girls to know the sky’s the limit when it comes to advancement and opportunity.

Old Navy is celebrating International Women’s Day and Women’s History Month by encouraging people in Los Angeles and San Francisco on Friday, March 8, and New York on Saturday, March 9, to go outside, look up, and read sky-high words of empowerment placed by professional skytypers.

The retailer, which will soon be spun off as its own company, noted that women have been at the leadership table of Old Navy and parent Gap Inc. since day one. Doris Fisher, co-founder of the company, opened The Gap with her late husband Don almost 50 years ago, matching him dollar for dollar in investment. Today, women make up over 71% of Old Navy’s leadership team (vice president and above), and 79.8% of Old Navy’s field and headquarters employees are female.

Also, Gap Inc. was recently named in the 2019 Bloomberg Gender-Equality Index for the second consecutive year for its continued commitment to advancing women in the workplace. It was the first Fortune 500 company to confirm equal pay for equal work in 2014.

“At Old Navy, we believe in supporting and elevating women in everything we do – from the products we create to the workplace culture we foster,” said Jamie Gersch, chief marketing officer of Old Navy. “We want to encourage all women and girls to not only break through the glass ceiling, but believe there is no ceiling at all. We hope with the skywriting activation, people will look up, get inspired and join us – and each other – in celebrating all the women who are blazing a trail for the next generation.”

Old Navy’s skytyping activations will be on display, weather permitting1, in various locations in the following cities:

• Los Angeles, California: 11:00 a.m. PST on Friday, March 8
• San Francisco, California: 3:45 p.m. PST on Friday, March 8
• New York, New York: 11:00 a.m. EST on Saturday, March 9

In celebration of International Women’s Day, Old Navy said it is also honoring the amazing women who produce their clothes with a $25,000 donation to the non-profit organization CARE in support of P.A.C.E. (Personal Advancement & Career Enhancement), Gap Inc.’s education and empowerment program for women in developing countries. Launched in 2007, Gap Inc. created the P.A.C.E. program to support women working in the global apparel sector.

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