Online marketplace’s styling service gets personal
Deena M. Amato-McCoy
Poshmark is expanding its one-to-one shopping experience.
With the launch of Posh Dressing Room, the retailer is connecting buyers with a personal “Seller Stylist,” a move that fosters the experience of shopping in a physical boutique. The service makes online shopping easier and more customized for consumers, and enables its sellers to expand their online boutiques, according to Poshmark.
Every seller on Poshmark is called a seller stylist — an associate who not only sells their personal style, but also curates items for the community. Stylists spend hours answering hundreds of shopper questions to understand each customer's unique style, then they can curate up to seven million items daily to provide shoppers with customized styling recommendations. This process leads to a sale made every few second, Poshmark said.
According to the retailer, these customized styling recommendations are becoming the fastest driver of sales on the platform, with 75% of purchases coming from repeat buyers who regularly shop from the same stylist.
The Posh Dressing Room is streamlining this process, and making it easier for stylists to match buyers to the right inventory.
Here’s how it works: Shoppers request to connect with a seller stylist who shares a bundled, personalized look with shoppers based on their style preferences. Since stylists can connect with buyers directly to curate the latest available merchandise, shoppers will receive real-time updates on in-stock inventory.
The new service allows sellers to grow their businesses five times faster, Postmark said.
"Since inception, Poshmark has continued to launch new services – from payment protection to shipping to product verification to a new wholesale channel – that simplify selling, shopping and styling for our fast-growing community," said Manish Chandra, founder and CEO of Poshmark. "The Posh Dressing Room is our next major innovation that will make it even easier for our Seller Stylists to service their shoppers.”