Party Galaxy grows social traffic 1,500% with SocialCentiv Twitter marketing tool

BY Dan Berthiaume

Oklahoma City – Party Galaxy might be ready to start its holiday celebration a little early. The omnichannel specialty retailer recently saw a 1,520% increase in its social media-generated website traffic in just 30 days, driven by SocialCentiv, a patented Twitter marketing tool.

Although Party Galaxy joined Twitter five years ago, the company recently used the SocialCentiv microblogging app with the help of SYN3RGY Creative Group. Largely driven by Twitter and SocialCentiv, SYN3RGY Creative Group’s social strategy has also helped Party Galaxy triple its Twitter followers in a matter of months.

SocialCentiv identifies consumers in real time who are tweeting about a product or service. The application makes it easy for a business to present those potential customers with a targeted, personalized incentive that can significantly influence their buying decisions. Party Galaxy saw a big increase in brand awareness of its online presence with more people engaging with the company through retweets, visits to the company’s web site, online sales and in-store traffic at eight stores in the Oklahoma City, Okla., metropolitan area.

SYN3RGY is using SocialCentiv to conduct A/B testing on multiple incentives for the next stage of the Party Galaxy campaign that will run during the next two months.


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