Party retailer celebrates unified commerce capability
Shindigz specializes in selling party supplies across mobile, desktop and mobile app channels, and is inviting digital commerce provider Mozu to make the festivities more manageable.
Seeking to simplify e-commerce at the enterprise level, South Whitley, Indiana-based Shindigz partnered with Mozu. Leveraging the vendor’s cloud-based platform, Shindigz has been able to scale commerce operations while optimizing and unifying content across mobile, desktop and mobile app touchpoints. This includes releasing an easy-to-update native mobile shopping app for Android and iOS.
The platform also allows enables the retailer to perform multi-site management on the back end, including performing updates with a visual drag-and-drop merchandising application. Shndigz can accomplish these tasks in a short time frame with little or no assistance from IT.
Before partnering with Mozu, Shindigz faced architectural challenges with its existing proprietary e-commerce platform. Rather than focusing on innovation and business, the retailer was forced to spend much of its time resolving these issues.
“We conducted a thorough and comprehensive platform evaluation, and Mozu stood out as not only the best combination of business user tooling and technology, but also the best partner,” said Bart Robinson, VP of product management and user experience at Shindigz. “Mozu enables us to focus our resources on driving growth and becoming a better retailer. We continue to be impressed with the flexibility of the platform and what we’re able to do with a small amount of effort. We now control our business and rate of innovation like never before.”
Study: Data thieves follow common patterns
A look at cybercrime, data breach and security threat trends from 2015 demonstrates that criminals are indeed creatures of habit.
According to the Trustwave 2016 Global Security Report, which analyzes results of Trustwave security investigations during 2015, retail was the most targeted industry for data breaches. Twenty-three percent of Trustwave data breach investigations involved retailers. North America was the most popular geographic location for cyberattacks, with 35% of all Trustwave investigations occurring on the continent.
When it comes to e-commerce breaches, hackers have a preferred target. Eighty-five percent of compromised e-commerce systems used the Magento open-source platform. According to Trustwave, at least five critical Magento vulnerabilities were identified in 2015, and most of the affected systems were not fully updated with security patches.
The total percentage of Trustwave investigations represented by e-commerce breaches dipped to 38% from 42% the prior year. POS breaches fell dramatically to 22% of total investigations, down from 40% in 2014.
That year may have been a watershed for POS attacks, which rose from a 33% share of all breaches in 2013. Chain Store Age believes industry response to several high-profile POS breaches in 2013 and 2014, as well as the beginning of the move toward EMV chip card compliance in 2015, may have helped reduce the number of cyberattacks focusing on POS systems.
However, compromises affecting corporate and internal networks more than doubled to 40% in 2015, up from 18% in 2014.
Hackers also had a clear favorite type of data they attempted to steal in breaches. In 60% of investigations, attackers were after payment card data. Efforts were split about evenly between card track (magnetic stripe) data (31% of incidents), which came mainly from POS environments, and card-not-present (CNP) data (29%), which mostly came from e-commerce transactions.
The majority of victims, 59%, did not detect breaches themselves. The report reveals that self-detection leads to quicker containment of a breach. Self-detection still dramatically increased from 19% in 2014 to 41% in 2015. In 2015, for self-detected breaches, a median of 15 days elapsed from intrusion to containment. For breaches detected by an external party, a median of 168 days elapsed from intrusion to containment.
The study also indicated a pervasive issue with weak application security. Almost all (97%) applications tested by Trustwave in 2015 had at least one vulnerability. Ten percent of the vulnerabilities discovered were rated as critical or high risk. The median number of vulnerabilities discovered per application by the Trustwave Managed Security Testing service was 14.
Trustwave gathered real-world data from hundreds of breach investigations the company conducted in 2015 across 17 countries. This data was added to billions of daily logged security and compliance events, evaluation of tens of billions of email messages, analysis of tens of millions of web transactions, thousands of web application security scans and penetration tests, telemetry from security technologies distributed across the globe, and security research.
Study: Retailers admit omnichannel shortcomings
The retail executives responsible for delivering omnichannel customer experience admit there is much work to be done to come in line with consumer expectations and demands.
Business technology and services provider Periscope, a McKinsey solution, conducted a survey of attendees at World Retail Congress 2016 held in Dubai in April 2016. According to the results, only 21% say they are more confident than a year ago on delivering omnichannel experiences. Another 45% say progress is not happening fast enough.
At a time when shoppers are demanding a seamless experience across all brand channels, the survey retailers are struggling to move at the speed consumers expect. Seventy-eight percent of respondents said there is no one brand experience across their channels.
A variety of factors are holding retailers back from offering a cohesive omnichannel experience. When asked to name their top three challenges in this area, respondents gave answers including:
· Lack of customer analytics across channels (67%).
· Siloed organization (48%).
· Poor data quality (45%).
· Inability to identity customers across shopping trips (45%).
· Lack of internal coordination for digital channel (39%).
Only 6% of respondents described their omnichannel readiness as “Excellent – fully implemented,” while 36% described themselves as “Testing a proof of concept.” Sixty-four percent of surveyed retailers said a “well-defined cross- or multi-channel strategy” is the top innovation that would drive digital growth.
“What is clear from the survey and conversation we had at World Retail Congress is that while there are technical challenges to delivering omnichannel experiences, the biggest challenge for retailers is the organizational change that needs to take place,” said Channie Mize, general manager for retail at Periscope. “The removal of organizational siloes, creation of new processes, and the forming of teams that work across, rather than within, channels. These take careful planning and execution, but cannot be ignored, because without them any retailer is doomed to fail.”