Party retailer celebrates unified commerce capability

Shindigz specializes in selling party supplies across mobile, desktop and mobile app channels, and is inviting digital commerce provider Mozu to make the festivities more manageable.



Seeking to simplify e-commerce at the enterprise level, South Whitley, Indiana-based Shindigz partnered with Mozu. Leveraging the vendor’s cloud-based platform, Shindigz has been able to scale commerce operations while optimizing and unifying content across mobile, desktop and mobile app touchpoints. This includes releasing an easy-to-update native mobile shopping app for Android and iOS.



The platform also allows enables the retailer to perform multi-site management on the back end, including performing updates with a visual drag-and-drop merchandising application. Shndigz can accomplish these tasks in a short time frame with little or no assistance from IT.



Before partnering with Mozu, Shindigz faced architectural challenges with its existing proprietary e-commerce platform. Rather than focusing on innovation and business, the retailer was forced to spend much of its time resolving these issues.



“We conducted a thorough and comprehensive platform evaluation, and Mozu stood out as not only the best combination of business user tooling and technology, but also the best partner,” said Bart Robinson, VP of product management and user experience at Shindigz. “Mozu enables us to focus our resources on driving growth and becoming a better retailer. We continue to be impressed with the flexibility of the platform and what we’re able to do with a small amount of effort. We now control our business and rate of innovation like never before.”