PBTeen enters Long Island, N.Y.


PBTeen is heading to Long Island, N.Y., for the first time. The PBteen store will join sister brands Pottery Barn and Pottery Barn Kids in the first-ever combined location at Walt Whitman Shops, with pass-through access to all three stores. The new store will feature the retailer's new holiday gift assortment.

The store’s grand opening will be at 10 a.m. Thursday, Nov. 7. This will be the 16th PBteen location in the United States. To mark the occasion, the first 200 customers to visit the store on opening day will receive a free gift and chance to win one of four PBteen gift cards valued at $250. Customers are also invited to enjoy the PBteen Wii U Game Lounge, where teens and their parents can play an advance copy of the Super Mario 3D World game exclusively for the Wii U console, starting on opening day through Nov. 14.

The PBteen store holiday gift assortment includes tech gadgets for guys and girls, fur-inspired bedding, lounge seating and travel gear and jewelry and beauty storage accessories. The store will also showcase limited edition items from the brand’s collaborations with Burton Snowboards, the world’s leading snowboard company, as well as celebrity stylists and fashion designers Emily Current and Meritt Elliott (Emily & Meritt).

The latest Burton Snowboards-inspired collection includes bedding, lighting, lounge seating, wall décor and accessories for tweens and teens. The collection also includes wall murals with action shots of Burton team riders Hannah Teter, Jeremy Jones and Mikey Rencz.

The Emily & Meritt for PBteen collaboration will be prominently displayed. The collection blends Emily & Meritt’s love for denim with touches of silver, gold and vintage-inspired glamour. The collection consists of more than 37 products across seven key categories and includes bedding, furniture, lighting, wall décor, decorative accessories and jewelry storage.

The new PBteen store will be anchored around the PBteen Design Lab, where teens and their parents can engage with the brand and its products by digitally creating a personalized room at no charge. Using drag and drop technology, teens can experiment with different room configurations and color combinations to quickly see their designs come to life on a television screen overhead. When teens and their parents visit the new PBteen store, they can expect a customizable shopping experience with on-site design specialists available to help teens choose their favorite patterns and styles to create their own distinct bedrooms and lounge spaces. Products available at can be ordered through the store and shipped directly to the customer for ease of shopping.

“We are excited to introduce PBteen at Walt Whitman Shops and complete our family of Pottery Barn brands on Long Island,” said Sandra Stangl, president, Pottery Barn Brands. “This will be our first combined Pottery Barn, Pottery Barn Kids and PBteen location in the world, giving customers the opportunity to find quality home furnishings, for all ages, in one convenient location. We are thrilled to bring this unique shopping experience to our loyal customers just in time for holiday shopping.”

PBteen is a member of the Williams-Sonoma, Inc. portfolio of brands and was launched in 2003. It is the first home retailer to focus exclusively on the teenage market.