Pet specialty retailer empowers associates with mobile-delivered data
PetSmart has a new strategy to keep its 55,000 employees informed and abreast of key insights.
When the 1,500-store retailer wanted to improve data accessibility across its enterprise, it turned to mobility. The chain began its mobility effort by developing one mobile app in 2010. By leveraging the MicroStrategy 10 mobility platform from long-time partner MicroStrategy, the company now has nearly 20 internal apps that deliver key insights to senior leaders and associates across the enterprise, the company said.
“A mobile approach to our data analytics and business intelligence strategy dramatically increases our efficiency and puts insights into the palm of our associates’ hands,” said Brian Rensing, senior director, enterprise information management, PetSmart.
PetSmart’s first mobile analytics app was deployed to improve data accessibility among executives and distribution center leaders. By expanding its use of the MicroStrategy Mobile platform, the chain now has almost a dozen iPhone apps and five iPad apps — a model that allows the company to democratize data beyond executives to district managers, regional vice presidents, and field and store leaders.
“A wide range of users access our internal BI apps every day — even multiple times a day — including senior leaders, field associates, distribution center and store managers and associates across all functions of the company such as finance, marketing, HR and store operations,” he said. “We are streamlining reporting with insightful and actionable data through our mobile apps and dashboards.”
DHL: Cross-border e-commerce could be huge growth opportunity
Cross-border online retail is on an upward trajectory, and a catalyst for domestic retailers to grow their businesses.
That’s according to “The 21st Century Spice Trade: A Guide to the Cross-Border E-Commerce Opportunity,” a report form DHL Express. Based on responses from more than 1,800 retailers and manufacturers in six countries, the study details the markets and products that offer the highest growth potential, and motivate customers to buy internationally.
According to the study, cross-border online retail is predicted to grow at twice the rate of domestic e-commerce (a compounded annual growth rate [CAGR] of 25%) until 2020. At this rate, the market will jump from $300 billion in 2015 to $900 billion in 2020, the report said.
Online retailers are also boosting sales between 10% and 15% on average, simply by extending their offering to international customers. An additional boost comes from including a premium service offering. For example, retailers can grow 60% faster with a premium service offering. Those that incorporated a faster shipping option grew 1.6 times quicker on average than other players, data revealed.
“Shipping cross-border is much, much easier than many retailers believe, and we see every day the positive impact that selling to international markets can have on our customers’ business growth,” said Ken Allen, CEO, DHL Express. “We also see that virtually every product category has the potential to upgrade to premium, both by developing higher quality luxury editions and by offering superior levels of service quality to meet the demands of less price-sensitive customers.”
Retailers already dipping their toes in the cross-border waters are already seeing returns. For example, 20% of cross-border transactions have a $200 basket value. Brands are so encouraged by this that 71% of companies expect the share of cross-border revenue to grow in the future, data showed.
CBL acquires five Sears stores in sale-leaseback deal
CBL has worked out sales-leaseback deals with Sears Holdings to take ownership of five Sears department stores and two Auto Centers located at company malls in the Southeast. The deal was consummated for $72.5 million.
The Sears properties acquired are located at Cross Creek Mall in Fayetteville, North Carolina; Brookfield Square in Brookfield, Wisconsin; Hamilton Place Mall in Chattanooga, Tennessee; Eastgate Mall in Cincinnati, Ohio; and Jefferson Mall in Louisville, Kentucky. The Sears Auto Centers are at Northgate Mall in Chattanooga, Tennessee, and Volusia Mall in Daytona, Florida.
“We are pro-actively transforming our market-dominant shopping centers to meet the changing preferences of consumers,” said CBL president and CEO Stephen Lebovitz. “This transaction provides CBL with the opportunity to redevelop prime real estate and attract exciting new uses at some of our best shopping centers.”
CBL will have the right to terminate each Sears lease with six months’ notice at any time outside of the holiday selling season. This clause takes effect following a lock-out period of four years for the Sears store at Jefferson Mall, two years for the other four Sears stores, and one year for the two Sears Auto Centers. Upon termination by either party, Sears has the option to relocate its operations at each mall to a location of up to 15,000 sq. ft.
Sears will continue to operate the department stores under new 10-year leases. CBL will receive aggregate initial base rent of approximately $5 million, with Sears responsible for paying common area maintenance charges, taxes, insurance, and utilities.