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09/15/2016

Pizza giant introduces bots for ordering

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Domino’s customers can now place their orders without ever talking to a human.



Starting Sept. 15, Domino’s customers with a “pizza profile” on the chain’s website can place orders via bot-based Facebook Messenger. The pizza chain's in-house team, which created zero-click ordering via Amazon Echo and Apple Watch, also developed Domino's new ordering bot.



Customers can place or track an order by clicking the message button on Domino's Facebook page, by searching for "Domino's" within Messenger. This will send customers to an ordering welcome screen. From there, customers can use a pizza emoji to start their “Easy Order.” They also have the options to tap "Recent Order," "Easy Order" or "Track" to begin the process.



"We know that customers spend a great deal of time messaging, so we knew the next place we needed to add ordering was via Messenger," said Dennis Maloney, Domino's VP, chief digital officer. "Messenger allows customers to order conversationally with the help of Domino's bot. We hope this new option will continue to make ordering as simple and as convenient as possible.”