Raley’s takes a stand—at the checkout
Raley’s is reimagining the grocery experience in a quest to help customers make better decisions at the check stand.
The California-based supermarket retailer reduced the overall candy offerings at the check stand by 25%, fully eliminated conventional candy and replaced it with an enhanced selection of snack options that consider nutritional value, portion control and sugar content.
The updated check stands will expose customers to new products and lesser known brands, many of which are leading the industry in offering cleaner ingredient decks, Raley’s noted. Many of the products meet Raley’s Shelf Guide standards, including nutrient dense, non-GMO, vegan and more.
Raley’s has made incremental changes to its check stands over the years to move their customers towards “better for you” products. In addition, Raley’s stores offer free fruit for kids while they shop.
Raley’s operates 129 stores under five banners: Raley’s, Bel Air Markets, Nob Hill Foods, Food Source, and Market 5-ONE-5.