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Report: Why the CVS-Aetna deal is ‘really smart’

BY CSA STAFF

CVS’ reported bid to acquire health insurance giant Aetna is a really “smart way” for the drugstore chain to compete with Amazon.

That’s according to Wall Street analyst Kevin Caliendo, who in a note to clients said he believes a CVS-Aetna deal “easily” grow CVS earnings 10 percent annually down the road, “given no hiccups in pharmacy benefit management during integration or lost share to Amazon,” reported CNBC.

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Adore Me in customer service innovation with Facebook

BY CSA STAFF

Online lingerie retailer Adore Me is one of the first companies in the world to launch customer support on the Facebook chat.

The innovation will allow customers to chat directly with the company through the Facebook chat on AdoreMe.com. Adore Me recently implemented a hybrid-bot on its website. Created in partnership with Servicefriend, the bot enables Adore Me customers to receive live support via messaging platforms.

Earlier this year, Facebook and Servicefriend introduced the hybrid-bot in Facebook Messenger for brands wishing to deliver consistent messaging experience at scale.

“Our goal is to create a seamless experience for our customers, and by bringing the customer support into this familiar space we certainly do so,” said Nicolas Capuono, VP of customer relationship at Adore Me. “We believe that the chat widget will enhance both the mobile experience & the overall customer experience.”

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Most Americans plan to shop on Black Friday

BY Deena M. Amato-McCoy

Black Friday hasn’t lost its clout.

More than three-quarters (70%) of Americans plan to shop on Black Friday, according to a survey from Ebates. Additionally, almost half (44%) plan to camp out to get the best deals on laptops (22%), TVs (21%), and housewares (20%).

The majority of Americans plan to begin their Black Friday shopping online after Thanksgiving dinner (22%), and one in five will shop immediately after dinner (18%). Some even admit to shopping on their mobile phones during Thanksgiving dinner (11%). Black Friday is also the day the many Americans begin their shopping (23%).

When it comes to where they plan to shop, Americans will shop both online and in-store (36%). However, a quarter of Americans will shop solely online (25%), and another 20% will only shop in-store.

Adults and teens agree that clothing is the number one item they plan to buy on Black Friday (39% for adults, and 49% for teens). Women will buy more clothing than men, with 51% of adult women choosing clothing as the number one item they’ll buy on Black Friday, and 61% of teen girls also choosing it. Only 27% of adult men and 33% of teen boys chose clothing.

While it might seem that clothing would be a good option for online shopping and TVs and electronics would be the in-store choices, Americans reveal that clothing is the number one choice for both online and in-store shopping. Laptops and TVs ranked fourth and fifth for both online and in-store purchases, the study revealed.

Additionally, almost half of Americans admit that their holidays would be easier if they participated in more online or mobile shopping (40%), started their shopping earlier (35%), or shopped online during Thanksgiving and Black Friday (35%).

 

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