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03/07/2018

Report: Ikea adding city showroom-formats; developing online services

Ikea is evolving to keep pace with changing shopping habits.

The home furnishings giant will maintain — or even raise — its already high levels of investment — going forward, reported CNBC, as it adds city-center showroom formats and further develops its digital capabilities. At the same time, Ikea will invest in traditional store expansion.

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