Report: Target puts bullseye on personalization

Minneapolis – Target Corp. is reportedly aiming squarely at improved customer personalization with several data analytics efforts. According to Minnesota Public Radio, Target executives recently told Wall Street analysts the company will build an internal data analysis center.



The center will help Target deliver more personalized emails, promotions and offers through its Cartwheel mobile couponing app. In addition, Target plans to provide a more personalized in-store experience for mobile users with features such as in-store location and navigation, expanded mobile payment, and beacons. Beacons would deliver personalized mobile coupons on an opt-in basis.