Report: Urban Outfitters going bigger with Anthropologie

Urban Outfitters is going against the smaller-is-better footprint trend and experimenting with larger-sized stores for its Anthropologie brand.



The retailer is testing four “ultimate experience” Anthropologie stores, ranging in size from 20,000 sq. ft. to 30,000 sq. ft., Women’s Wear Daily reported.



The latest location to feature the expanded format is the brand’s recently expanded store in Portland, Oregon. The 25,000-sq.-ft. store includes such extras as 12 full-scale living room, dining room and bedroom displays, and a design center where customers can get expert advice.



It also features special limited-edition collections and an extensive selection (300 plus styles) of footwear and more than 800 bath, body and beauty items.



Urban Outfitters’ Free People division is getting a slightly larger box, with its footprint expanding from some 3,500 sq. ft. to 4,000 sq. ft. The brand will open 12 stores this year, with the majority in the larger format, the report said.