Sam's Club launches a 'shocking' way to save


As competition for online sales becomes ever more aggressive, Sam’s Club has unveiled a "shocking" new promotion to attract shoppers to its website.

The retailer is launching a program called Shocking Values, which will offer daily deals at with up to 60% off regular retail prices on brands consumers know and love.

The introduction of Shocking Values makes Sam’s Club the first wholesale retailer to offer an online daily deal program. Members can find new, limited-time deals every day starting at 9:00 a.m. CT by visiting and the Sam’s Club mobile app, or they can receive daily e-mail notifications through an opt-in mailing list.

“Our members consider each visit to their neighborhood club and a treasure hunt for unexpected savings, and Shocking Values is a new extension of that experience,” said Jamie Iannone, president and CEO of “These daily deals increase the value of a Sam’s Club membership and provide savings that members won’t find anywhere else.”

The Shocking Values program features hand-picked, well-known brands at low prices. Shocking Values products are carefully chosen based on members’ interests, top trends and popular items from the company’s most popular shopping categories. Members can expect to see a wide range of products including consumer electronics, accessories and watches, kitchen appliances, apparel, home décor, outdoor/garden and more.

These deals are for a limited time with limited quantities. Shocking Values is the latest addition to member exclusives at Sam’s Club. Sam’s Club recently re-launched Club Pickup, another warehouse first that allows members to save time by shopping online and picking up their order in club, and a suite of services ranging from travel to tax preparation to identity theft protection.

Sam's Club operates 651 clubs in the U.S. and Puerto Rico.