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Sears Holdings signs licensing deal with Everlast

BY CSA STAFF

NEW YORK – Everlast Worldwide announced the signing of a long-term, direct-to-retail licensing deal with Sears Holdings. Through the agreement, Sears Holdings will have theU.S. license for the Everlast brand in their 850 Sears doors and the Everlast Sport brand in 1,325 Kmart doors as well as launching on sears.com and kmart.com. The long-term agreement gives Sears and Kmart the rights to the Everlast brand for apparel, footwear and accessories for men, women and kids. Sears and Kmart plan to launch the brand nationwide beginning in the spring of 2011.

"We are pleased to be working with a global, iconic fitness brand like EVERLAST," said John Goodman, EVP for Apparel and Home at Sears Holdings. "With this agreement, we will add an authentic fitness brand to our Sears and Kmart stores, offering quality apparel and footwear to our customers from a brand they know and trust. We are committed to providing our customers the best brands at a great value, and our agreement with EVERLAST allows us to bring them one of the premier authentic athletic brands on the market today."

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Walmart encourages Facebook users to ‘like’ supporting hunger relief

BY CSA STAFF

BENTONVILLE, Ark.– As its latest Facebook campaign for hunger relief draws to a close, Walmart is encouraging last-minute "likes" that will help determine which of 100 U.S. cities will receive $1.5 million in grants. The "Fighting Hunger Together" Facebook campaign will end at 12 a.m. on Jan. 1 and is part of the company’s $2 billion commitment to help fight hunger through 2015.

At the end of the campaign, the community with the most "likes" will receive $1 million in grants from Walmart and the Walmart Foundation. The five communities with the next highest votes will each receive $100,000 in grants. Since Nov. 15, nearly 90,000 votes have been cast. Currently, Fresno, Calif., is leading the way with the most "likes," but Grand Rapids, Mich., and San Antonio, Texas, are not far behind.

"We know that there are people in this country who go hungry every day, so we are doing our part to support some of the neediest communities," said Margaret McKenna, president of the Walmart Foundation. "We launched our Facebook campaign to help spread awareness of this serious issue and encourage everyone to do something to help."

Participants can visit www.facebook.com/walmart or www.walmart.com/fightinghunger and "like" one of the 100 hungriest communities in the United States. These communities were chosen based on a study from the Food Research and Action Center that identifies communities with the highest rates of food hardship in the U.S. during 2010.

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JCPenney signs on for Swagg mobile application

BY CSA STAFF

ATLANTA – Mobile-commerce enabler Outlier, a subsidiary of Qualcom, announced JCPenney as its latest retail partner for Outlier’s recently released mobile application, Swagg. The application, providing shoppers with mobile access to retail special offers and customer loyalty programs.

"Customers are increasingly turning to mobile experiences to assist with their shopping needs," said Tom Nealon, group EVP JCPenney. "Using the Swagg application, members of our JCP Rewards customer loyalty program will be able to view their account directly from their mobile device, allowing them to conveniently check their points and access their $10 monthly reward coupon on the go."

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