Sears Holdings unveils MyKmart.com

HOFFMAN ESTATES, Ill. Sears Holdings continued its foray into social media with the launch of MyKmart.com.

Similar to MySears.com, MyKmart.com provides a forum for users to share product reviews, discuss various topics on the message board and find how-to guides.

Although the site doesn't blatantly tell shoppers to buy the products at Kmart or Sears, links to Sears Holdings' e-commerce sites are displayed throughout the site.